Free · Open source · Built for independent dealers
The dealer management system that’s actually free.
Inventory, leads, desking, F&I, accounting, service, and parts — the whole DMS, in your browser, for $0. No per-rooftop fees. No tolls on your own data.
Hosted access is invite-only during the pilot. Explore the code or sign in with your invitation.
Franchise dealers pay $2,000–$8,000 per rooftop, per month for a DMS — then pay again in tolls and fees to reach their own data. Independents get the stripped-down leftovers. freeDMS is the full system, free, built in the open.
The whole dealership
Every department. One system. No module fees.
Incumbents sell a DMS in slices and charge for each one. freeDMS ships complete.
Inventory
Stocking, status, locations, VIN decode, recon costs, aging, CSV import with preview, and listing-feed exports.
Leads & CRM
ADF/XML lead intake, pipeline, follow-ups, consent tracking, equity mining, and a unified customer timeline.
Desking
Cash, finance, and lease pencils with cents-exact math, trades, and a 3×3 grid your buyers can follow.
F&I
Product menus with accept/decline records, credit applications, payoff and adverse-action documentation.
Accounting
A real general ledger. Deals, service, and parts post automatically; AP/AR, bank reconciliation, commissions, departmental statements.
Documents & compliance
Deal jackets, signatures with an audit trail, retention controls, Red Flags / OFAC records, and privacy-request handling.
Service
Appointment board, repair orders, technician dispatch with skills, labor grids, photo inspections, and recommendations.
Parts
Catalog and bins, purchase and special orders, vendor returns, matrix pricing, counter sales, and stock that depletes as ROs close.
Reporting
Core KPIs, inventory turn, F&I metrics, technician efficiency, custom reports you can save, and honest forecasting from your own history.
Product tour
This is the real product, not a mockup
Every screenshot below is the shipping app, captured from a live workspace.
Desking: cash, finance, and lease pencils with the full worksheet.
AI
Less typing. Less clicking. Less grind.
The point of AI in freeDMS is not AI features. It is less work for the dealer.
- The assistant, in the app. Tell it to find a car, move a lead, run a pencil, draft a follow-up, or clean up a record. It works inside freeDMS with your permissions, and every action is recorded as yours. It cannot sign anything, attest a compliance check, or make a credit decision. Those stay with a person.
- Quick entry. Type “stock a 2019 Silverado, cost $18,500, list $24,995” or snap a photo of a window sticker. You get a filled draft. Nothing saves until you confirm it.
- Priced in credits, known up front. Plans run $15 to $49 per assigned AI user a month, and the credits pool across your store. Skills show their price before they run, and every turn ends with a receipt. When the pool is empty, it stops. It does not run up a tab.
- Search is free. One bar finds any vehicle, person, or deal as you type. If the bar can’t find it, the same box asks the assistant, which can work through names and details the way a person would.
How it’s free
Free is the business model, not the trial
A free product this complete has to make money somewhere. Here is exactly where — no fine print.
Anonymized data, aggregated
On the free tier, your operational data contributes to anonymized, aggregated benchmarks — never identifiable, never your customers, never a competitor’s prices aimed at you. Benchmarks open only when enough dealers contribute to protect everyone in the pool.
Pay to restrict sharing
Prefer your data stays entirely yours? A paid tier restricts sharing. Your dealership keeps the full, free DMS either way — restriction changes contribution, not features.
What we never do
We never sell identifiable dealer or consumer data. No lead lists. No raw transaction feeds. No per-query tolls on your own records, and full export is free forever — leaving is as easy as staying.
Pricing
One price is easy to remember
Free
$0
per rooftop · per month · forever
- Every department: sales, F&I, accounting, service, parts
- Unlimited users at your dealership
- API and webhooks included
- Full data and document export
- Security and compliance features included — never paywalled
AI features
Pay as you go
only for AI work that actually runs
- Quick entry from text and photos
- Drafted follow-ups and summaries
- Hard spending caps you control
- Off by default — the DMS never requires it
Data privacy tier
Optional
for dealers who want out of shared analytics
- Restrict your data’s contribution to benchmarks
- Everything in Free stays free
- No feature hostage-taking
That’s the whole price list. No setup fees, no per-seat charges, no integration tolls.
Get started
The hosted pilot is invite-only
Receive an invitation
We’re starting with a small pilot for testing and demos. Public signup is not open yet.
Activate your account
Invited users receive access privately, choose a password, and set up an authenticator.
Explore your workspace
Try the workflow with fictional demo data in a dealership workspace prepared for the pilot.
Request pilot access
Request not sent
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Request received
Thanks — your request is in. We review requests by hand and invite dealers a few at a time.
What happens next: we review your request by hand and email an invitation if there's a fit.
Already invited?
Sign in to the pilot with the account provided to you. You can also explore the code and run your own copy under the MIT license.
Questions
Fair questions, straight answers
Is it really free? What’s the catch?
The DMS is free — every module, unlimited users. The business makes money two ways: anonymized, aggregated data benchmarks on the free tier (with a paid option to restrict sharing), and pay-as-you-go AI features. If neither ever earns a cent from you, you still keep the whole system.
Do you sell my dealership’s data?
Never identifiable data — not yours, not your customers’. Free-tier data contributes only to anonymized aggregates released under minimum-cohort rules, so no cell ever describes a single dealer. And a paid tier lets you restrict sharing entirely.
Is it really open source?
Yes — MIT licensed, developed in public on GitHub. Read the code, open an issue, fork it, or run your own copy. The hosted service at freeDMS.co runs the same code.
Can I get my data out?
Any time, in full, for free: structured exports, documents, accounting files, plus an open API and webhooks. A DMS that locks your data in is a landlord, not a tool.
I’m an independent dealer. Is this built for me?
You’re the point. freeDMS starts with independent and upstart dealers — full accounting, service, and parts included, without the franchise price tag.
What about my lenders, listings, and credit pulls?
The feeds and records are built in: listing-feed export, credit-application workflow, an open connector framework. Live connections to specific networks (lender rails, bureaus, marketplaces) roll out partner by partner — and freeDMS never charges an integration fee on top.
Inventory. Deals. Growth. Yours.
Your next DMS costs $0.
Join the dealers who stopped paying rent on their own business.