Four systems dealers pay for, and one they don't

We sell one of the systems on this page, so read it the way you would read anything a salesman wrote. Every price here comes from the vendor's own pricing page, checked on November 1, 2026. Where the other guys beat us, it says so, in the same size type.

The short version

• Frazer — $129 a month for the desktop version, from $199 hosted. Buy here pay here and a full accounting suite included in both.
• DealerCenter — $99 a month, then $50 to $199 at a time for the parts most lots need, plus $3 a contract.
• AutoManager — from $88 a month, or from $144 with their website product.
• Wayne Reaves — from $75 a month. Doing this since 1987.
• freeDMS — free, and open source. Also new, and missing things the others have. Both halves of that sentence matter.

Frazer

Start with the respect, because it is earned. Frazer says more than 16,500 independent dealers run on it. It does inventory, deals, forms, buy here pay here, and real accounting, and it connects to over 200 other tools. When something breaks, there is a support desk that has answered the same question a thousand times.

It costs $129 a month on your own computer, or from $199 hosted. That is $1,548 to $2,388 a year, every year, and the software is never yours. Your deals, your customers, your history sit in their format, and leaving means leaving most of that behind.

freeDMS is the opposite trade. It costs nothing, the code is public, and your data exports whenever you want it. In exchange you get a pilot product with a short history and rough edges Frazer ironed out years ago. If you want the safe pair of hands, pay Frazer. Most dealers do.

DealerCenter

DealerCenter starts at $99 a month. Then the website is $99. Feeds are $50. Accounting is $99. Recon is $99. Add buy here pay here for $50 and you are at $496 a month, plus $3 every time you e-contract a deal. None of it is hidden. It is all on their pricing page. It is just in pieces.

What the money buys is real, though. You can submit a deal through RouteOne or Dealertrack and pull a credit bureau without leaving the system. In freeDMS you cannot do that yet. The screens and records are built; the connections to lenders and bureaus are not live, and we will not fake them.

freeDMS also has no pieces. Inventory, CRM, desking, F&I, deal jackets, service, parts, accounting: one system, and during the pilot the price of all of it is zero.

AutoManager

AutoManager has been selling dealer software for decades. DeskManager starts at $88 a month, and the bundle with their website product starts at $144. For a lot of dealers that website is the storefront, and it works.

We do not sell websites. If theirs brings you buyers, keep it, whatever you do about the rest.

The one thing none of these systems do: let the AI assistant you already use connect and work inside the DMS. freeDMS does. Ask it for the aging report, have it work a lead list, check what is on the ground. That is how this product was built to be used.

Wayne Reaves

Wayne Reaves has been at this since 1987. freeDMS has been at it since this year. Keep that ratio in mind for everything below.

They are deep where the work is hardest: buy here pay here, lease here pay here, title pawn. Browser-based, US support, from $75 a month.

We have no buy here pay here. If that is your lot, this page is not for you, and neither is the product. Not yet, maybe not ever — it is a decision we have not made, and we would rather say that than sell around it.

What freeDMS costs

Nothing, during the pilot. The software stays free after it, because it is open source and the license does not run out. The plan is to charge later for hosting and support, for dealers who would rather not run it themselves. There is no price list for that yet and this page will not invent one.

What freeDMS does not do yet

• Buy here pay here. Covered above, and worth repeating, because it rules us out for a lot of good dealers.
• Live lender submissions and credit pulls. The workflow is built, the sending is not connected.
• Dealer websites. We export your inventory to the listing sites. We do not sell you a site.
• A track record. You would be one of the first dealers on it, not one of sixteen thousand five hundred. In exchange, pilot dealers shape what gets built, through the Ideas box inside the product, and every change is public.